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Author: Lisa Spiers

With 15+ years’ management experience leading marketing, sales, communications, customer service and operations teams, my passion is working with B2B organisations that desire to exceed customer expectations, develop team members and is committed to improving its sustainability performance. With a special interest in sustainable businesses it is my job to communicate effectively the benefits of public reporting and how to meet the needs of diverse stakeholders through engagement.  I believe sustainability reporting can be used as a tool to understand your sustainability context, focus your efforts and drive accountability for achieving your strategic goals. Specialties: Strategy development, sales management, change management, coaching, marketing communications, sustainability reporting
Posted on September 16, 2018

Why Incorporating Sustainability Messages into your Marketing is Important

More consumers and B2B buyers consider sustainability practices during their purchase decisions. According to a recent international study by Unilever, one-third of consumers choose to buy brands that have a positive…

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Posted on May 19, 2018May 19, 2018

Sustainability Reporting

New Zealand businesses are increasingly integrating sustainability practices into their business and a good way to communicate your efforts is to produce a sustainability report. While the most widely adopted…

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Posted on May 15, 2018May 16, 2018

Sales Models and Approaches

Sales models and approaches are consistently evolving as the business environment changes.  Customers are more sophisticated in conducting research, identifying their available options, and vetting and selecting vendors and partners than…

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Posted on March 18, 2018March 18, 2018

Getting the Most From Your CRM

Customer Relationship Management (CRM) systems lead to a better overall customer experience.  CRM software has evolved from a simple contact management system into a robust tool that lets you manage sales,…

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Posted on October 29, 2017May 16, 2018

Effective Communication as a Differentiator

  FM professionals know that technical and business skills are vital and that their tactical responsibilities need to be handled efficiently and consistently demonstrated.  These need to be communicated at…

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Posted on October 20, 2016October 29, 2017

Three Great Examples of Co-Creation

Firstly, what is co-creation?  Co-creation is a different way of looking at new product development where the customer is empowered to play a more active role in creating a product…

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2 Larchwood Lane
Christchurch 8083
Email: lisa@b2bengager.com

B2B Engager

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Blogs I Follow

  • The HBR Channel
  • Forbes - Sales & Marketing
  • United Nations Sustainable Development
  • MarketingProfs Daily
The HBR Channel

Helping You to Build for the long term

Forbes - Sales & Marketing

Helping You to Build for the long term

United Nations Sustainable Development

Helping You to Build for the long term

MarketingProfs Daily

Helping You to Build for the long term

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