Effective Communication as a Differentiator
FM professionals know that technical and business skills are vital and that their tactical responsibilities need to be handled efficiently and consistently demonstrated. These need to be communicated at…
Why Incorporating Sustainability Messages into your Marketing is Important
More consumers and B2B buyers consider sustainability practices during their purchase decisions. According to a recent international study by Unilever, one-third of consumers choose to buy brands that have a positive…
Sustainability Reporting
New Zealand businesses are increasingly integrating sustainability practices into their business and a good way to communicate your efforts is to produce a sustainability report. While the most widely adopted…
Sales Models and Approaches
Sales models and approaches are consistently evolving as the business environment changes. Customers are more sophisticated in conducting research, identifying their available options, and vetting and selecting vendors and partners than…
Getting the Most From Your CRM
Customer Relationship Management (CRM) systems lead to a better overall customer experience. CRM software has evolved from a simple contact management system into a robust tool that lets you manage sales,…
Three Great Examples of Co-Creation
Firstly, what is co-creation? Co-creation is a different way of looking at new product development where the customer is empowered to play a more active role in creating a product…
Zero Moment of Truth (ZMOT)
When was the last time you made a purchasing decision without doing some research? Apparently 88% of us research before we buy, consulting an average of around ten sources.…
